Mike K. Tatum

Athletic Greens

Director, Lifecycle Marketing

Mike is a returning speaker from INBOUND 2021 due to the popularity of his previous talk "Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows". He's dedicated his career to using lifecycle marketing strategy and marketing automation to create profitable and engaging customer journeys from initial discovery to reactivation. Mike is currently the Director of Lifecycle Marketing at Athletic Greens where he is helping build a best-in-class customer journey. He also creates online courses that teach advanced HubSpot skills and techniques through his site MKTGrowth.com.

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Build Your CRM

Digital

Getting Smart About Smart Content

Smart content gives you the ability to hyper-personalize your marketing channels and website at scale, but most companies have barely scratched the surface of HubSpot's smart content capabilities. It's time to get beyond "Hi {first.name}" and create experiences that stand out and convert. In this session, we'll explore how you can leverage smart content across Marketing Hub and CMS Hub to make every customer (or potential customer) touchpoint feel like it was created specifically for them.