September 6-9, 2022

third eye

Boston, MA

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Liz J. Simpson Liz J. Simpson Graphics Graphics Graphics Graphics

Liz J. Simpson

Stimulyst, LLC

Liz J. Simpson has been recognized by LinkedIn as a Top 15 Sales Influencer. She has been featured in NBC, CBS, SXSW, as 40 under 40 and as a HubSpot INBOUND Fellow.  As founder of the sales consultancy, Stimulyst, her team specializes in empowering firms to accelerate growth through personal branding, strategic relationship-building, and consultative new business development. When she’s not out training professionals to become “fluent in #bigmoney talk”, you’ll find her at home with her husband and three children, aged 5, 16 and 17.


The Personal Branding Imperative for Leaders Post-Pandemic

From social justice issues to the topic of remote work, over the past couple of years, we’ve watched the market condemn brands for the “crimes” of mere silence and ambiguity. Personal branding for leaders is now an imperative. Thankfully, this imperative just might be the solution to your most pressing challenges—including attracting top talent, growing revenue, and increasing market share. In this deep dive, we will demystify the concept of personal branding for leaders. Participants will develop their personal brand strategy and map out a plan to amplify their thought-leadership.

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Phoebe Scott
Avison Young
Global CRM Product Lead

Phoebe is the Global Director of CRM for Avison Young. Phoebe joined Avison Young in 2021 to launch the firm’s first global CRM. Phoebe’s focus is transforming real estate decisions through data and analytics. Prior to her role at Avison Young, Phoebe practiced environmental law at Jenner & Block. Phoebe left her law practice to launch her first startup in 2012. She has founded three companies, consulted on technology strategy for industry leaders, and led development teams to build award winning applications. Phoebe obtained a JD from University of Illinois College of Law.

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Sacha Dekker
VP, Global Go To Market Enablement

After starting her career in Sales and then moving into Customer Support, Sacha knew early on her future would be in L&D. She made the transition in 2007 and has been working in various senior enablement roles since. Originally Dutch, she moved to Dublin, Ireland in 2012 where she currently works for HubSpot as Vice President Global Go To Market Enablement. Outside of her role, Sacha is an international keynote speaker on resilience and mindset, based on her experience of becoming paralyzed after a surgery gone wrong and subsequently regaining her independence and returning to work, in 2015.

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Conor Bond
Senior Content Specialist

Conor Bond is a Senior Content Specialist at Crayon, where he leads initiatives including Competitive Advantage Academy, the State of Competitive Intelligence Report, and more. If, for whatever reason, you were to take his headphones off his head and put them on, you'd probably hear either Charli XCX or the Strokes.