Lindsay Tjepkema is CEO and co-founder at Casted, the world's first Amplified Marketing Platform. Since its start in 2019, Casted has been leading a marketing movement with its product and a new category, Amplified Marketing, empowering marketers to pursue creativity and connection, while quantifying and maximizing business impact. With a wealth of hands-on experience and proven success, Lindsay is part of the Forbes Business Council and the Entrepreneur Leadership Network where she shares her experience on being a a female founder and woman in tech leadership.
The Netflixization of Marketing: Turning Creativity Into Marketing Fuel
Netflix, Disney+, and even TikTok—they've raised the bar on audience expectations. The result? Whether you're creating on behalf of Pixar, an enterprise brand, a small business, or even just yourself, you've got to get creative if you want to compete. This is a lot of pressure for today's marketers. But, it's also an opportunity. Those who get creative, authentic, and engaging will be rewarded. However, what about the ROI on that creativity? In this session, learn to maximize your return on creativity by starting with core creative content, breaking it into smaller pieces, and amplifying it.