Laurie Aquilante Faiola
VP, Community-Led Growth
Laurie Aquilante Faiola is VP of Community-Led Growth at HubSpot. In her role, Laurie oversees customer and partner marketing, education and credentialing, and community programs. She also invests in building HubSpot’s talent, serving as a mentor in leadership development programs. Laurie carries 15 years of experience in marketing, communications, and program management, all in the technology space. Outside of work, Laurie spends quality time with her family, either helping her beautiful son who has autism navigate the world, welcoming foster children into her loving home, or both.
The Future of Community-led Growth Through Impact-driven Eyes
Nonprofits exist in a world that measures success by revenue and by the ways we engage our communities. Platforms that enable depth in relationships—like HubSpot—have always been critical to the growth of nonprofits. As we move to a privacy-first digital world, where we rely on first-party data to scale, nonprofits have much to offer in terms of community-led growth. Companies around the globe are leaning into the depth of their CRMs, the power of privacy, and the strength of community. When we imagine what the next five years will look like in digital, nonprofit strategies can lead the way.
Reddit & HubSpot: Community for Businesses in an Increasingly Disconnected World
Hear from Erica Yoon, Growth Marketing at Reddit, and Laurie Aquilante Faiola, VP of Community-Led-Growth at HubSpot on how both businesses have made community core to their respective organization's growth. Harnessing and empowering a passionate community of your enthusiasts brings unique value for your users and your brand. In a world where fostering these connections is more important than ever, this session will show how two leading community organizations have done that via a thoughtful conversation on the role of community.