Kipp Bodnar is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products. Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.
Marketing Against The Grain: Does PR Still Matter?
Join this special episode of top marketing podcast, Marketing Against the Grain, for a HEATED debate on the role of public relations in the future of marketing. In a world of YouTube, TikTok, influencers, and rising media distrust, should companies still be doing PR? How? When? Join HubSpot CMO, Kipp Bodnar and special guest host, Katie Burke, HubSpot's people and communications leader for hot takes on a hot topic. This show is part of the growing HubSpot Podcast Network.