Kelash Kumar

Digital

Accelerate Sales: Use Integrated Sales Automation To Unlock Growth and Productivity

It’s easy to sign up for new technology that promises powerful results—especially the dream of sales automation. However, our research finds that sellers still tolerate many unnecessary inefficiencies throughout the sales cycle. It’s not because the tools are ineffective—it’s because the workflow across tools creates new frictions and steps, like app switching, manual data input, and noisy notifications. To improve sales productivity, businesses must integrate their tools. An integrated sales cycle can bring about a smoother experience, resulting in sellers doing what they do best—selling.