Kate Newstead
Marketing Science Lead
LinkedIn, The B2B Institute
Kate has helped companies make smart marketing decisions that drive revenue and profit growth. Marketers are overwhelmed with opportunities and responsibilities. We have more tools than ever, more accountability than ever, and no extra hours in the day! It’s never been more important to do the right kind of marketing, and to do it through the lens of both the P&L and the customer. Her specialty is translating data into marketing strategy and marketing strategy into financial results.