Karrie Sanderson is Chief Marketing Officer at Typeform, leading all core marketing functions including brand strategy, advertising, demand generation, product marketing, viral, SEO, and the Typeform website. Karrie also oversees the internal creative studio as well as Typeform’s PR, internal communications, DEI, and Social Impact efforts. Prior to joining Typeform, Karrie served as Vice President of Strategy and Brand at Smartsheet and has previously held leadership positions at Pfizer, Coca-Cola, and Starbucks. She was also a co-founder and leader of Relevate Health Group in 2007, a health care strategy and marketing agency. Karrie is a graduate of University of Wisconsin and Georgia Institute of Technology.
Connection Through Conversation: Designing Human-Centered Experiences at Scale
In the digital world impersonal interactions are commonplace, but businesses need to make human connections with their audience in order to engage, adapt, learn, and grow. Offering exceptional online experiences is becoming table stakes, but you no longer need a massive roster of engineers and designers to create them. With easy to deploy experiences that drive deeper personal connections to your brand throughout your audience’s journey, anyone can gather better feedback, build stronger brand affinity, and accelerate business growth.