Pacific Content Company
Executive for People, Production and Culture
Karen Burgess is the Exec for People, Production and Culture at Pacific Content, a company of passionate audio creators who specialize in making podcasts with brands. Before joining Pacific Content, Karen headed up national radio programs, ran a newsroom, and trained producers and leaders at the CBC. Karen has won multiple awards for her work, and was named one of _BC Business Magazine's_ Most Influential Women. Pacific Content is part of Rogers Sports and Media. Their podcast partners include Morgan Stanley, Dell Technologies, Mozilla, Atlassian, NYT T Brand Studio, and Charles Schwab.
Branded Podcasts: Getting Real About the Challenges — And How To Make It Work
For every company with a branded podcast success story, there are those that either failed to get their podcast off the ground, or launched and then pulled the plug. Either it was too hard, or nobody was listening, or both. In this panel, we will hear from two experts that have successfully launched branded podcasts, and what they learned along the way to make it work. We will highlight trends in branded podcasts, uncover the value, debate why this is hard to do it right, and share some insights for those considering starting a branded podcast, or for those already in flight.