

Julia Ford
HubSpot
Director, HubSpot for Nonprofits
Julia has 15+ years of experience working in nonprofits. She served as a case manager for folks experiencing homelessness, delighted customers as a pastry chef, ran a catering and events company, rocked major gifts, and did a few turns around the sun as a development director. Julia stepped into the world of tech in 2017, leading sales and marketing for a digital agency focused on elevating nonprofit impact. She joined the HubSpot team in 2021 and currently leads the Nonprofit Program. When Julia’s not working, she can be found baking, swimming, traveling, and practicing her Spanish.
SCHEDULE
The Future of Community-led Growth Through Impact-driven Eyes
Nonprofits exist in a world that measures success by revenue and by the ways we engage our communities. Platforms that enable depth in relationships—like HubSpot—have always been critical to the growth of nonprofits. As we move to a privacy-first digital world, where we rely on first-party data to scale, nonprofits have much to offer in terms of community-led growth. Companies around the globe are leaning into the depth of their CRMs, the power of privacy, and the strength of community. When we imagine what the next five years will look like in digital, nonprofit strategies can lead the way.