Jim Habig is a seasoned marketing executive with over 15 years of experience in ads and product marketing. He is the Vice President of Marketing for LinkedIn where he leads a team in developing solutions for B2B marketers. Prior to LinkedIn he worked at YouTube, Google and Pinterest, leading teams in bringing innovative ad solutions to market. He lives in San Francisco with his partner Caro, daughter Eva and son Ian.
The Power of Creativity in B2B Marketing
B2B marketing has a bad rap for being… well, boring. But infusing remarkable creativity into your B2B marketing can help a brand build emotional connections and clarify perceptions without sacrificing business results. Join us for a conversation with Amy Marino, Senior Director of Global Brand Marketing and Social at HubSpot, and Jim Habig, Vice President of B2B Marketing at LinkedIn, about the importance of investing in bold, breakthrough creative in the B2B space. Amy will peel back the curtain for a look at the inner workings of HubSpot’s brand marketing, and Jim will share how LinkedIn is on a mission to prove B2B creative is just as important as B2C.