Jennifer Griffin Smith

Brightcove

CMO

Jennifer leads the marketing organization at Brightcove, encompassing product marketing, demand generation, and marketing communications, and is responsible for operational execution on a global level. Smith is an international marketing executive who brings more than 20 years of experience in global technology companies to Brightcove. She is recognized for her leadership skills in go-to-market strategy and has a proven track record of making improvements across product, sales, and marketing for public and private companies.

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Build Your Workplace

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Digital

In-person

Why Every Company Needs To Act Like a Media Company

You’re more than a marketer, and it’s time to show it. Take a lesson from the media playbook and stream your content to reach your audience on your own terms. Own your audience, connect with them, and build your business with a video-first strategy. It’s time to stand out and be your prospects' first choice. You can’t do that without streaming, so unleash your inner media company and leave your competition in the dust. In this session, you’ll hear why every organization needs to act like a media company and how to deliver experiences that educate, entertain, inform, and convert your audiences.