Jen Wiese is a writer and creative director, focused on sports and health sectors. Her agency, freerangewriter, works with the NFL, Reebok, Vibram and Cigna, as well as start-up sustainable apparel brands in Singapore and Dubai. Jen has more than 20 years of big brand experience working for agencies Digitas and Mullen. In addition to writing and creating, Jen is a professional chicken wrangler and hen tender to a flock of broody chicks.
Marketing Rules of Thumb: "Trust It"or "Bust It"
Marketers hear rules of thumb all the time. Advice like: Keep copy short; Focus on benefits; Feature positive testimonials. Sometimes following this advice helps. But, other times, it can actually hurt. Discover when to apply and when to avoid these common guidelines in this lively and informative debate. See under what circumstances seasoned marketers say to “trust” an often-quoted principle, and under which they argue “busting” that same principle is best. Gain an advanced understanding of when to apply certain rules of thumb so you create the most effective marketing.