Jen Wiese

Digital

Marketing Rules of Thumb: "Trust It "or "Bust It"

Marketers hear rules of thumb all the time. Advice like: Keep copy short; Focus on benefits; Feature positive testimonials. Sometimes following this advice helps. But, other times, it can actually hurt. Discover when to apply and when to avoid these common guidelines in this lively and informative debate. See under what circumstances seasoned marketers say to “trust” an often-quoted principle, and under which they argue “busting” that same principle is best. Gain an advanced understanding of when to apply certain rules of thumb so you create the most effective marketing.