September 5-8, 2023

third eye

Boston, MA

Speaker Banner
Banner elements
Bg image Bg image
Jen Wiese Jen Wiese Graphics Graphics Graphics Graphics

Jen Wiese

Creative Director

Jen Wiese is a writer and creative director, focused on sports and health sectors. Her agency, freerangewriter, works with the NFL, Reebok, Vibram and Cigna, as well as start-up sustainable apparel brands in Singapore and Dubai. Jen has more than 20 years of big brand experience working for agencies Digitas and Mullen. In addition to writing and creating, Jen is a professional chicken wrangler and hen tender to a flock of broody chicks.


Build Your Business

Marketing Rules of Thumb: "Trust It"or "Bust It"

Marketers hear rules of thumb all the time. Advice like: Keep copy short; Focus on benefits; Feature positive testimonials. Sometimes following this advice helps. But, other times, it can actually hurt. Discover when to apply and when to avoid these common guidelines in this lively and informative debate. See under what circumstances seasoned marketers say to “trust” an often-quoted principle, and under which they argue “busting” that same principle is best. Gain an advanced understanding of when to apply certain rules of thumb so you create the most effective marketing.

bg element bg element bg element

Discover More

Michelle Benfer bg icon bg icon bg icon bg icon bg icon bg icon bg icon
Michelle Benfer
Sr. VP, AMER Sales
Sylvie Lubow bg icon bg icon bg icon bg icon bg icon bg icon bg icon
Sylvie Lubow
Podcast Producer
Rob Flemister bg icon bg icon bg icon bg icon bg icon bg icon bg icon
Rob Flemister
HubSpot Academy
Solutions Partner Professor