Jay Schwedelson
Subjectline.com & Worldata Group
Founder, CEO
Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.
SCHEDULE
Founders Stage: Powered by Chase Ink
Digital
In-personHow It Started & How It’s Going: How Failure & Pivoting Can Create Massive Opportunity
Jay Schwedelson will deliver the wild ride of his popular SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Beginning with the goal of differentiating his marketing service company, Outcome Media, in a crowded space, Jay saw the need for a simple tool that could tell his clients how good or bad a subject line was before they sent it out. Since the tool was introduced in 2010, SubjectLine.com has checked 14,000,000 subject lines. In this session, Jay will discuss the true path of failure, success and lessons he has learned along the way.
Founders Stage: Powered by Chase InkIn-personEmail Marketing Tips: Do This, Not That
Jay Schwedelson returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates with a few easy tweaks to how to get more responses on email offers - this session will deep dive into what's proven to drive strong email marketing ROI right NOW. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for both B2B and B2C, ensuring you stay ahead of the pack while avoiding the most current marketing pitfalls.
DigitalEmail Marketing Tips: Do This, Not That
Jay Schwedelson returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates with a few easy tweaks to how to get more responses on email offers - this session will deep dive into what's proven to drive strong email marketing ROI right NOW. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for both B2B and B2C, ensuring you stay ahead of the pack while avoiding the most current marketing pitfalls.
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