September 6-9, 2022

third eye

Boston, MA

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Guido Bartolacci Guido Bartolacci Graphics Graphics Graphics Graphics

Guido Bartolacci

New Breed
Senior Manager, Product Strategy

Guido leads product strategy for New Breed, one of the top solutions partners in the HubSpot ecosystem. His job is to bring new products to market and drive revenue through pricing, packaging, and positioning strategies. His career began in sales, smiling and dialing for eight hours a day trying to book appointments while learning how to handle rejection. After that, Guido spent six years in marketing leading both client-facing and in-house teams.

SESSION

How to Tech-enable Your Business With Custom Apps and Integrations on HubSpot

Custom applications and integrations offer the ability to unlimit the potential of your tech stack. But before embarking on any custom project, you need to understand all the implications and downstream impacts. In this session, a veteran product builder and RevOps leader joins a proven marketing and product manager for an in-depth examination of why and how to tech-enable your business through the HubSpot CRM. Sharing case studies and use cases of custom development and integrations, they’ll highlight key considerations, lessons learned, and technical and business requirements for success.

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Phoebe Scott
Avison Young
Global CRM Product Lead

Phoebe is the Global Director of CRM for Avison Young. Phoebe joined Avison Young in 2021 to launch the firm’s first global CRM. Phoebe’s focus is transforming real estate decisions through data and analytics. Prior to her role at Avison Young, Phoebe practiced environmental law at Jenner & Block. Phoebe left her law practice to launch her first startup in 2012. She has founded three companies, consulted on technology strategy for industry leaders, and led development teams to build award winning applications. Phoebe obtained a JD from University of Illinois College of Law.

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Zachary Crockett
HubSpot
Principal Reporter, Fellow

Zachary has been reporting on business and technology for nearly a decade. He created The Hustle's long-form Sunday newsletter (2m+ subscribers) and serves as the anchor host on The Hustle Daily Show. He also hosts and produces The Economics of Everyday Things, a podcast with Freakonomics Radio. Prior to joining The Hustle, he was a staff reporter at Priceonomics and Vox, where he covered the 2016 election and was cited by The White House. In the course of his work, he has published two best-selling economics books and optioned five stories for film and television.

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Kyle Jepson
HubSpot
Inbound Sales Professor

Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos in HubSpot Academy have garnered a combined two million views in the past twelve months alone, but he’s perhaps best known for his #HubSpotTipsAndTricks videos on LinkedIn. He is a husband, father, and aspiring paperback novelist.