Strategic Marketing Manager
Felipe Ortolano is an experienced marketer who is passionate about creating experiences that connect people to brands in a meaningful way. Having spent several years as a field marketer at Qualtrics and Instructure he has learned how to successfully align marketing, sales, and other teams across the organization to work together to build demand driving programs. He currently works as a Strategic Marketing Manager at LinkedIn and focuses GTM strategies with API partners.
Prominence vs Presence: How to Standout Amongst the Crowd on LinkedIn
Tapping into creativity will help your brand standout on LinkedIn. This session has been designed to help business creators grow their presence through impactful and differentiated content. LinkedIn provides this kind of in-depth consultations for brands spanning from Fortune 100s to start-ups looking to get up and running, and this year we’re bringing this expertise to Inbound. You’ll leave this session with best practices for creative on LinkedIn, how to maximize different content types on LinkedIn, such as sponsored content, or newsletters, and create a 30-day content plan for LinkedIn.