Erica Yoon

Sr. Growth Marketing Manager

Erica is the Senior Growth Marketing Manager at Reddit, where she amplifies the value of Reddit Ads through scaled marketing. Erica has worked across big tech and small startups over the last 15+ years where she’s worn many marketing hats. Prior to Reddit, Erica was at Facebook where she led a variety of initiatives to better serve SMB advertisers. Erica enjoys working on creative, insights-driven experiences that solve customers’ needs. When she's not working, she enjoys spending time with her family and diving into conversations in r/beyondthebump, r/rollerskating, and [r/plantclinic](https://www.reddit.com/r/plantclinic/).

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SCHEDULE

Build Your CRM

HubSpot Heroes Stage

In-person

Reddit & HubSpot: Community for Businesses in an Increasingly Disconnected World

Hear from Erica Yoon, Growth Marketing at Reddit, and Laurie Aquilante Faiola, VP of Community-Led-Growth at HubSpot on how both businesses have made community core to their respective organization's growth. Harnessing and empowering a passionate community of your enthusiasts brings unique value for your users and your brand. In a world where fostering these connections is more important than ever, this session will show how two leading community organizations have done that via a thoughtful conversation on the role of community.