Emma Grede

Good American

Co-Founder, CEO

Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power. In October 2016, Emma launched Good American alongside Khloé Kardashian. What started as the largest denim launch in history, Good American is now an iconic inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear. Emma is also a founding partner of SKIMS, a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear, and co-Founder of Safely, the plant-powered, chemical-free cleaning brand delivering to the masses. Emma currently sits as a reoccurring Shark on ABC’s critically acclaimed series “Shark Tank,” making history as the first black woman to serve as an investor on the show. Emma got her start at Inca Productions and later founded ITB Worldwide. As an immersive advocate for inclusive representation, Emma serves as Chairwoman of the Fifteen Percent Pledge and as a board member of Baby2Baby.

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Mapping Out the Moonshot

What propels the growth of a company? Is it the long-term mission? The strength of the community it serves? The authenticity of the values it was founded on? The secret weapon behind Good American, Safely and SKIMS charts the motivating factors behind her moonshot successes, outlining the questions, visions, and ideas that led her to converge brands, talent and artists together to create genuine dialogue and lasting impact for real communities.