Dr. Yuvay Meyers Ferguson
Associate Professor, Marketing
Dr. Yuvay Meyers Ferguson has a proven track record of creating innovative partnerships that engage companies with diverse populations. With almost 20 years of professional and academic experience, and a deep understanding of the nuances of partnering with higher education institutes, Dr. Ferguson is a career academic who most recently served as the Assistant Dean of Impact and Engagement and is currently an Associate Professor of Marketing at Howard University’s School of Business. Dr. Ferguson holds a Bachelors degree in Marketing from Howard University, a Masters Degree in Strategic Communication from American University, and a Ph.D. in Advertising from the University of Texas at Austin.
Howard University and HubSpot: Partnering in Both Business and Education
In 2022, customers expect more from the companies they work with every day; they want to be aligned with brands who share their values. Learn how Howard University and HubSpot have partnered to further the shared goal of a more inclusive and equitable future, including the creation of the Center for Digital Business, related business education offerings and programming over the next five years. Additionally, this session will expand on how Howard has used HubSpot to continue supporting and engaging with their community of alumni and partners.