Dr. Quinn Button, Ph.D.
Quinn has a Ph.D. in Human Sciences, focusing on consumer behavior—her research specifically investigates how the design of new and innovative products influences preference using eye-tracking technology.
Professionally, Quinn is the VP of Growth for NFT.Kred and NFT.NYC. She works directly with leading enterprise brands, blockchains and marketers to build meaningful long term NFT campaign strategies.
Started in 2018, NFT.Kred was one of the first SaaS platforms in the NFT space to build Whitelabel NFT marketplaces and projects for large brands and now aims to be the Shopify of NFT marketplaces for Web3.0. Recent brand campaigns launched this year include PwC, SAP, and Coach.
Since its inception in 2019, NFT.NYC has become the NFT industry-leading event—bringing together the most innovative brands, builders and projects in the NFT ecosystem. This year, NFT.NYC will host its inaugural NFT.London event to bring the NFT community together for debates, talks, and workshops at the QEII Centre in Westminister November 3-4.
What's Next: NFT Experiences for Consumer Brands - Who, Why and How
Kred has worked with major brands for over a decade. In this session, we explore how brands are leveraging NFTs in their marketing strategies, why this new technology is poised to disrupt consumer engagement, and who is doing it right. Attendees will leave the session with an understanding of how they can elevate their own or their clients’ strategies with NFTs.