September 5-8, 2023

third eye

Boston, MA

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Deanna Schwarz Deanna Schwarz Graphics Graphics Graphics Graphics

Deanna Schwarz

HubSpot
Go-to-Market Manager, Marketing Hub

Deanna is currently working in Product Go-to-Market strategy at HubSpot (NYSE:HUBS). She has spent more than eight years working with various global SaaS platforms. Prior to her role at HubSpot, Deanna was in the Fintech space working in GTM roles across Customer Success, Implementation, and Sales divisions, specializing in enterprise accounts around the world. She has a Master's Degree in Quantitative Finance and Risk Analytics. Out of the office, Deanna can be found teaching yoga (RYT-200), hiking in national parks, or otherwise exploring wherever her travels bring her.

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Designing a Personalization Strategy for Your Business

As businesses adapt to doing more with less, personalization at scale has become a necessity. Delivering true personalization can seem daunting - but it doesn’t have to be. We’ll walk you through how to build and set up a personalized marketing strategy that truly wows your customers - from customizing your website for each visitor, to setting up timely and responsive lead generation campaigns, to delivering a truly custom experience for each member of your audience.

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