September 6-9, 2022

third eye

Boston, MA

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David Meerman Scott David Meerman Scott Graphics Graphics Graphics Graphics

David Meerman Scott

Freshspot Marketing LLC
Marketing Strategist

David Meerman Scott is a marketing strategist, advisor to emerging companies, and author of 12 books including The New Rules of Marketing & PR (six months on the BusinessWeek bestseller list, now in an 8th edition, published in 29 languages) and Fanocracy, a Wall Street Journal bestseller. He has been a member of the HubSpot advisory board since 2007 and co-wrote Marketing Lessons from the Grateful Dead with HubSpot Executive Chairperson Brian Halligan. He has coached dozens of authors on writing, publishing, and marketing their first books and he serves on the board of Advantage | Forbes Books.

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Build Your Purpose
Deep Dive 4 (160)
In-person

How To Write and Publish a Book That Transforms Business and Supercharges Your Personal Brand

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career. But how the heck do you go from an idea to a bestseller? In this deep dive, learn the ten steps to research, write, publish, and market a book that becomes your single greatest authority asset. 

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