September 6-9, 2022

third eye

Boston, MA

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Conor Bond Conor Bond Graphics Graphics Graphics Graphics

Conor Bond

Crayon
Senior Content Specialist

Conor Bond is a Senior Content Specialist at Crayon, where he leads initiatives including Competitive Advantage Academy, the State of Competitive Intelligence Report, and more. If, for whatever reason, you were to take his headphones off his head and put them on, you'd probably hear either Charli XCX or the Strokes.

SESSION

Why an Online Academy Is Fundamental To Grow Your Business at Any Size

Providing an online academy for your customers and prospects to learn about industry best practices, earn a certification, and discover the ins and outs of a product can deliver outsized returns. But, how, exactly? Find out as Crayon discusses the launch and maturation of its Competitive Advantage Academy (CAA), which is powered by Northpass, and connected to its demand generation engine with the Northpass for HubSpot integration. The goal of this session: to inform attendees how online academies can power your next wave of growth and show them how they can get started. Today.

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Lindsay Tjepkema
Casted
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Dorien Morin-van Dam
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Certified Agile Marketer

Dorien Morin-van Dam is a Certified Agile Marketer and Practitioner, Certified Social Media Manager, International Keynote Speaker, Organic Specialist and Enthusiastic Community Manager! She’s been a marketer for over 11 years, working with world class clients worldwide. Dorien is a marathon runner, hiker, skier and avid reader. Family travel adventures brought her to live in fun places like Brazil and Europe. She now calls the Green Mountain State of Vermont home. You’ll recognize Dorien on stage and online by her always present orange glasses, a nod to her Dutch heritage.

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Tamsen Webster
Find the Red Thread
Founder, Chief Message Strategist

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.