Head of Demand Generation
Colin White is Head of Demand Generation at Clearbit, where he’s focused on growing efficient revenue and ROI through data-driven marketing and integrated demand programs. A former software engineer and entrepreneur, Colin has 7 years of experience in marketing, with expertise in B2B demand generation, performance marketing, and operations.
Meetup: Revenue-Driven Marketers
If you’re a B2B marketer, chances are you’ve felt a vibe shift recently. Are you spending more time working closely with Sales & Ops to drive revenue, not just leads? Are you finding this harder to do because of rising acquisition costs, cookie changes, & fierce competition? Or maybe you’ve created an Ideal Customer Profile (ICP), but now you need to figure out how to activate it across your funnel to deliver on your revenue goals? If so, this Meetup is for you! Join the Clearbit team for networking & a lively discussion on how to survive this shift & thrive as a revenue-driven marketer.