VP, Marketing and RevOps
Christina Kay is the VP, Marketing and cross-department aligner at ResellerRatings, a holistic suite of UGC tools to reach, convert, and understand shoppers across their journey. She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement. Christina has been featured in Demand Gen Report, HubSpot, CIO.com, Sprocket Talks, and more. In 2020, Christina was recognized as one of the Top 25 under 35 and in 2021, she won Demand Gen Report’s Innovator of the Year for B2B Technology. Recently, she won Zapier's inaugural Marketing Operations award.
Customer-Centered Approach: Real-Life Use Case on Growth With HubSpot’s Flywheel
Hear from a 15+ Year SFDC advocate turned HubSpot Super Fan and a HubSpot Champion on how ResellerRatings uses HubSpot to run a growing customer-centric organization. In this deep dive, hands-on session, you will get the rundown on how a SaaS company switched off of SFDC after 13+ years to power their source of truth into HubSpot. This session is for the skeptical all the way to the power user.