VP, Marketing and Communications
Brooke Blew is VP of Marketing & Communications at FIRST, a global robotics community preparing young people for the future. There, she’s on a mission to amplify the impact of FIRST's STEM education programs by fostering a compelling brand identity and promoting it through omni-channel campaigns. Her work has helped build FIRST's reputation as a world-class brand, including a recent collaboration with Disney+ to produce the acclaimed film “More than Robots.” Brooke has held various roles in communications over her career including at The New York Times Company and Boston Globe Media.
The Future of Community-led Growth Through Impact-driven Eyes
Nonprofits exist in a world that measures success by revenue and by the ways we engage our communities. Platforms that enable depth in relationships—like HubSpot—have always been critical to the growth of nonprofits. As we move to a privacy-first digital world, where we rely on first-party data to scale, nonprofits have much to offer in terms of community-led growth. Companies around the globe are leaning into the depth of their CRMs, the power of privacy, and the strength of community. When we imagine what the next five years will look like in digital, nonprofit strategies can lead the way.