Andrew Hong
Tobe Agency
CEO, Founder
and managing all on-site, social and e-commerce content. Prior to this, Strehlke was the Health
SCHEDULE
DigitalCommunity Building 101: What Web3 Can Teach Us About the Next Evolution of Social
Social media platforms have all become bloated places for engagement and community. They're dominated by misinformation, disinformation, spam, and bots. Where does a brand take their social strategy next? The recent emergence of Web3 and NFT projects has shown that funneling your audience into Micro Communities can be a more meaningful way to drive engagement with prospects and customers. These communities take shape in Discord, Slack, Facebook Groups. What can we learn about the emerging community trends in Web 3? How can we apply these ideas to our social strategy today?
