Amy Marino
HubSpot
Sr. Director, Global Brand Marketing
Amy Marino is Sr. Director and Head of Global Brand at HubSpot. Marino leads the teams responsible for making HubSpot the relentlessly relevant CRM platform for scaling businesses. Her team launched HubSpot’s first-ever global brand campaign this year. Prior to HubSpot, she spent 10 years at American Express, and prior to that worked at agencies helping clients like Facebook, GE, HP and PepsiCo develop innovative strategies to drive demand, engagement, and retention. She lives in NYC with her husband and two kiddos, and is a proud graduate of Syracuse University’s Newhouse School – Go Orange!
SCHEDULE
Main Stage
Digital
In-personWhat's Next: The Power of Creativity in B2B Marketing
B2B marketing has a bad rap for being… well, boring. But, infusing remarkable creativity into your B2B marketing can help a brand build emotional connections and clarify perceptions without sacrificing business results. Join us for a conversation with Amy Marino, Senior Director of Global Brand Marketing and Social at HubSpot, and Tusar Barik, Director, Global Agency and Partner Marketing at LinkedIn, about the importance of investing in bold, breakthrough creative in the B2B space. Amy will peel back the curtain for a look at the inner workings of HubSpot’s brand marketing, and Tusar will share how LinkedIn is on a mission to prove B2B creative is just as important as B2C.
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