September 5-8, 2023

third eye

Boston, MA

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Amanda Whyte Amanda Whyte Graphics Graphics Graphics Graphics

Amanda Whyte

Director, CX Management

Amanda Whyte started her career in Chicago before moving to Ireland as a Marketing Manager for a start-up. In 2012, she joined HubSpot as one of the founding members of the Dublin office and has been with the company for nine years in a variety of roles. In 2018, she took on the job of running HubSpot's global Voice of the Customer program, and is now the Director of Corporate Strategy, Customer Experience Management. The CXM team's mission is to power a truly customer-first operating system by bringing customer experience to the forefront of how HubSpot makes short and long-term decisions.


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Supercharge Your CX With Data-driven Insights

A great customer experience (CX) is a crucial element to building your business. A data-driven Customer Experience Management (CXM) program will help you understand customer needs in-depth, and create empathy across your business enabling employees to make customer-first decisions. This session will leave you with tangible steps to evaluate the impact of your existing VoC (Voice of Customer) or CXM program and demonstrate how you can gain deeper insights by successfully marrying your quantitative and qualitative customer feedback to paint an accurate picture of customer needs.

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