Sr. Manager, Market Insights
Alyssa is a marketing professional with over 14 years of experience. Starting at Cvent in 2016, Alyssa worked to build the global event marketing function ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Under the Cvent Consulting division at Cvent, Alyssa is now responsible for using her background in Meetings and Events to develop tools and insights that educate the Enterprise market on the evolving landscape and how Cvent solutions serve customer needs and business outcomes.
Take Your Webinars From Boring to Buzz-worthy
Audience expectations for webinars have changed. Are you keeping up? From the initial email invite, to the registration page, to producing the live presentation, to the post-show playbook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation.