Allyson Hugley

Global Director, Customer Insights

Allyson Hugley leads LinkedIn Marketing Solutions (LMS) global Customer Insights team, part of the LMS Customer Science organization. Prior to joining LinkedIn, Hugley led the Insights and Analytics function for Prudential Financial Global Communications. She also managed global insights practices at Weber Shandwick and MSLGROUP. Hugley is the recipient of numerous industry recognitions including being honored by Black Enterprise for outstanding business achievement. She holds an MBA from CUNY Baruch Zicklin School of Business and an MS in analytics from Texas A&M University.

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SCHEDULE

Build Your Curiosity

Main Stage

Digital

In-person

What's Next: Connecting With Future Buyers: Winning Mindshare To Grow Market Share

This session will focus on the evolving dynamics outside of and within organizations that require a rethinking of how brands win share of mind, market and spend. Drawing upon perspectives from The B2B Institute, LinkedIn’s B2B Marketing think tank, the Ehrenberg-Bass Institute for Marketing Science and LinkedIn’s own unique economic graph, this session will combine new concepts, frameworks, and metrics to guide brand marketers toward new ways of engaging current and future customers, buying groups and talent to achieve growth.