Alex Olley

Reachdesk

Co-Founder, CRO

Alex specializes in SaaS technology and using innovative ways to break through to prospects. He believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, direct mail, personalized gifting and a human element across every touchpoint.

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SCHEDULE

Build Your CRM

HubSpot Heroes Stage

In-person

Using ABX To Survive (and Thrive) In an Economic Downturn

Whether you call it a dreaded “recession” or economic downturn, it’s vital that B2B brands look to the future for GTM success in 2022 and beyond. As companies are forced to slash budgets, it’s more important than ever to focus where ROI is quantifiable and consistent. The future of thriving in a recession is here, and it’s Account-Based Experience (ABX). Reachdesk co-founder and CRO Alex Olley will share his expertise and insights on evolving from ABM to ABX to align your marketing, sales, and customer success strategies and drive success, even with budget cuts and economic uncertainty.