Fri •Sep 5 •11:30am - 12:00pm PT (30 minutes)•HubSpot Heroes Stage
From Beta to Breakthrough: Making Early Adoption Your DNA
The AI era demands new rules: ship fast, learn faster, never stop experimenting. Motorola Solutions, SANDOW and Youth on Course mastered this by making “always-beta” their DNA. Learn how they built cultures that match AI's pace through fearless experimentation, rapid implementation, and treating every launch as a starting line—not a finish line.
Open to All Levels
Session Speakers
Steven Weingarth
Global Senior Director of Growth Marketing @ Motorola Solutions
Steven Weingarth is a seasoned growth marketing executive with 16+ years of experience driving digital transformation across seed-level startups to Fortune 500 companies. As Global Director of Growth Marketing at Motorola Solutions, he leads digital, SEO, and ABM strategies that generate a multimillion-dollar impact ac...
Keith Vandeventer
Director, CRM Strategy and Operations @ SANDOW Design Group
Keith is a seasoned professional with 20+ years of combined leadership experience in sales, project management and CRM strategy/operations, with a specific expertise in HubSpot. With a track record of building high-performance teams, he has consistently enabled companies to streamline processes and enhance customer rel...
John Mothershead
Director of Marketing Analytics and Member Success @ Youth on Course
John Mothershead is the Director of Marketing Analytics and Member Success at Youth on Course, where he fuels membership growth, optimizes automated systems, and elevates engagement across digital platforms. With over a decade in digital marketing and operations, John harnesses data-driven insights and cutting-edge too...
Cas Feder
Manager, Customer Advocacy @ HubSpot
Cas Feder is a customer advocacy leader at HubSpot, where she leads a team dedicated to scaling advocacy efforts. Passionate about making customers the heroes of their own stories, she blends storytelling, relationship-building, and AI-powered insights to help her team uncover and amplify their impact. Through these ef...
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