Fri •Sep 5 •11:30am - 12:00pm PT (30 minutes)•HubSpot Heroes Stage
From Beta to Breakthrough: Making Early Adoption Your DNA
The AI era demands new rules: ship fast, learn faster, never stop experimenting. SANDOW and Youth on Course mastered this by making “always-beta” their DNA. Learn how they built cultures that match AI's pace through fearless experimentation, rapid implementation, and treating every launch as a starting line—not a finish line.
Open to All Levels
Session Speakers
John Mothershead
Director of Marketing Analytics and Member Success @ Youth on Course
John Mothershead is the Director of Marketing Analytics and Member Success at Youth on Course, where he fuels membership growth, optimizes automated systems, and elevates engagement across digital platforms. With over a decade in digital marketing and operations, John harnesses data-driven insights and cutting-edge too...
Keith Vandeventer
Director, CRM Strategy and Operations @ SANDOW Design Group
Keith is a seasoned professional with 20+ years of combined leadership experience in sales, project management and CRM strategy/operations, with a specific expertise in HubSpot. With a track record of building high-performance teams, he has consistently enabled companies to streamline processes and enhance customer rel...
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- Reservation Required
Fri •Sep 5 •1:30pm - 2:15pm PT •
40-Min AI Sprint: Branded AI Training and Take-Home Playbook
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