How NBA and NFL Teams Are Using Data to Win Off the Field
Have you ever wanted to gain VIP access to your favorite NBA or NFL team to see how they use technology to engage with their fan base? How they ensure that if your favorite player is Wemby (Victor Wembanyama for new fans), that he's the one sending you an email thanking you for your commitment? Hear directly from the San Antonio Spurs and Miami Dolphins on some of the obstacles and limitations they were facing with their data and technology platforms, the journey they each went on in a quest to bench those obstacles and recruit technology that is now seeing them WIN with their fans.
Session Speakers
Michelle O'Keeffe
CEO @ Engaging.io
Michelle brings over 20 years of marketing strategy expertise as CEO of engaging.io, a top HubSpot Elite implementation partner she's led for 15+ years. From day one, she built the business on the principle of "doing great work with great people" - staff, clients, and partners alike. A natural problem solver, Michelle ...
David Katz
Vice President of Corporate Sales @ HubSpot
David Katz is Vice President of Corporate Sales at HubSpot Inc. and GTM advisor to high-growth SaaS companies. He leads efforts to bring HubSpot's offerings to its largest, most strategic customers. David previously helped evolve GTM strategies at Tessian (acquired by ProofPoint), Intercom ($1.3B valuation), Dropbox (I...
Anne-Marie Prince
Manager Marketing Automation @ Spurs Sports and Entertainment
With 10 years at Spurs Sports and Entertainment, Anne-Marie leads marketing automation strategy across NBA, G League, MLS, and live entertainment properties. She manages cross-platform, omnichannel campaigns leveraging data, automation, and segmentation to drive fan engagement and revenue. A systems thinker and people-...
