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Why Attend?

Find out what makes INBOUND so special

Watch 2016 Recap Convince Your Boss

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INBOUND is an event that celebrates the human, helpful side of business.

INBOUND's purpose is to provide the inspiration, education, and connections you need to grow and transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2016, we had 19,000+ attendees from all around the world and we're excited to be bigger than ever this year.

Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. Past keynote speakers included Gary Vaynerchuk, Serena Williams, Alec Baldwin, and Arianna Huffington.




Countries Represented


Educational Sessions in 2016


Food Trucks Onsite in 2016

What Attendees are Saying

Justin Guido

Justin Guido, Sr. Director of Business Development

This was by far the most fun, entertaining, educational, and inspirational event I've ever been to. From the keynotes, to the diverse session tracks, to the food trucks, parties and overall culture, I thought it was amazing. It drew the type of fresh, innovative crowd that I like surrounding myself with and I felt like everything about this event was cutting edge.

Taryne Thorpe

Taryne Thorpe, Marketing Automation Specialist

INBOUND is a such a great experience to have all of us marketers in one place. We learn from each other, we network, and we get reassurance on things we already know—and the best part is that we have fun along the way. The tickets are worth the cost. At no other event I have attended can say that.

What to Expect



Get inspired by top speakers, who in the past have included Seth Godin, Anna Kendrick, Arianna Huffington and Ta-Nehisi Coates. Walk away with tools to do your job better and inspiration to do great things.



Prepare to make 19,000+ new friends. Enjoy daily Happy Hours and other networking events that connect you with the best of the best at the world's largest gathering of inbound marketing and sales professionals.



With over 250 educational breakout sessions, there's a lot to learn at INBOUND. Our speakers focus on delivering actionable tactics that you can put into practice as soon as you get back to the office.



As much as we love to work hard, we also love to have fun. End the day with some networking and socializing at INBOUND Rocks, Happy Hours, and various parties throughout the Seaport.

More From Our Attendees

(There was no way we could pick just two)

Brian Kim

Brian Kim,
CEO of

INBOUND was an amazing experience. One piece of actionable information you receive from just one session here is worth double of what it cost to attend the event. It's just that good! I left with many valuable ideas and lessons learned that I could implement on my own business right away.

Zoe Palin

Zoe Palin, Marketing Manager

Fantastic experience. Awesome, mind blowing event. I would love to come back next year. Despite the grueling 22-hour flight, INBOUND is totally worth it. Being part of the Inbound movement is something special. I have some really usable takeaways that I can implement as soon as I get back to the office.

Alison Tozier

Alison Tozier, Marketing Director

If the goal is to infuse excitement around the inbound marketing movement and reinvigorate enthusiasm around my day to day work, while providing the tools that enable me to do my best work, then job well done. This was my third INBOUND and I was concerned that the material might be repetitive, but this was not the case.

Patty Johnson

Patty Johnson, Account Manager

I have attended industry events in the past and in those I found that a lot of the sessions did not teach me anything I didn't already know. Every single session I attended at INBOUND taught me something I did not know—multiple things I did not know. This was the most informative event I have ever attended.

Convince Your Boss

Download Letter Template

Tips to Convince Your Boss

Play to Your Boss's Interests

Has your boss been really into using live video in marketing or expanding into the enterprise space recently? Highlight to them how INBOUND will help with those goals. After all, there will be 300+ educational sessions and 19,000+ fellow attendees to network with, so the possibilities are endless.

Proactively Plan For Time Away

When you talk to your boss, come prepared with a plan for how your projects, responsibilities, or quotas will be managed for the days that you're away at INBOUND. You have plenty of time to plan deadlines around the event.

Look at Things Differently

Attending an event like INBOUND puts you into a different headspace and allows you to focus on different things than you normally do. Think of it like a four day-long shower (except without the pruney skin)– you'll have some of your best ideas when you stop obsessing over the problems at hand.

Download our letter template to send your boss. You know, if you still communicate with your boss via post.