So you want to start a sales enablement team. You’re in good company. Sales Enablement is the future of sales and marketing alignment, and companies that have strong alignment in this area see 20% annual growth in revenue. A successful sales enablement venture will help your company scale and align better, but if executed on without proper vision can add more confusion than clarity to your company. Join us to learn what you should know before you start your team, what activities a sales enablement team should focus on, what skills and traits to hire for, and how to earn the trust and love of your sales team out of the gate.
Rosalia Cefalu works on the Sales Enablement team at HubSpot where she helps the 200+ person Sales Team grow HubSpot’s delighted customer base. She enables the team through content creation, training, product knowledge, market research and sales tools that help them to tell the story and business value of HubSpot. A techie at heart, she’s spent the past 3 years in Product Marketing, working closely with the Sales, Marketing and Engineering Teams to launch a series of new products. In her free time she works on a number of creative pursuits, including building websites, creating music, and freelance writing.