In order to execute flawlessly as your company grows and scales, one of the most important (and under appreciated) tools in your executive toolkit is your operating system. Often times, an operating system is just a bunch of rules, processes that slow down your business and stifle innovation. So how do you build an operating system that encourages innovation, maintains a culture of autonomy and still allows you to execute with operational rigor? The key is creating a system centered around transparency and context which can easily be measured and is aligned across your organization. In this session you'll learn about HubSpot's operating system has helped us scale and execute over the years and how you can apply these tools at your own company.
As VP of Operations and Chief of Staff at HubSpot, Alison is responsible for the company's operating system, pricing and packaging, strategic planning, and ultimately, keeping HubSpot on track as the world's leading inbound marketing and sales platform. Since joining the company in 2011, she has led various functions at HubSpot as Marketing Operations Manager, Sales Operations Senior Manager, and Director of Operations. Prior to HubSpot, Alison was a User Experience Specialist at Fidelity Investments focused on the customer experience of their business and customer facing products and websites. Alison holds an MBA from the Tuck School of Business at Dartmouth and a B.S. in Human Factors Engineering from Tufts University.