Increasingly, video content is a hot button issue for brands and agencies. Most of us know that video is becoming increasingly important, but what kind of content will work in the future? What kinds of video content are being beaten into the ground and becoming less and less effective? Where should your brand be investing? This session will feature the worldwide unveiling of exclusive research from top brand-side marketers revealing what works, what doesn’t, where senior marketers will be investing in the next year, and what to expect over the next three years – so you can begin getting a few steps ahead of the competition.
For over fifteen years, Jeremy Goldman has been working with companies looking to build forward-thinking strategies . He has managed digital marketing for a number of global beauty brands, including Kiehl’s Since 1851. He is the founder and CEO of Firebrand Group, an award-winning futureproofing firm focused on building powerful brands through innovative digital marketing and social media strategies, and counts Unilever, L’Oreal, Consumer Reports, and Movado amongst his clientele.Jeremy is a recognized branding expert, having been featured in the Wall Street Journal, BBC, Mashable, CNBC, SmartMoney, Workforce.com, ReadWriteWeb, Clickz, and InformationWeek. Business Insider calls him “one of the 25 Most Influential Ad Execs On Twitter.”In 2013 he released Going Social which went on to become the #1 social media book in the world; his next, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success (with co-author Ali B. Zagat) debuted in May 2016.