In a world where written, and even audio, content is reaching a saturation point, what’s left? How can your message not only rise above the noise, but truly connect with your customers? Speaking. In-person events. Webinars. The challenge, of course, is that while people love to buy, they hate being sold to — and word gets around fast if you start “selling from the stage.” In this session, discover from a veteran marketer — and Executive Producer of the second-largest TEDx event in the world — how you can overcome audience resistance (and your own) to make the most of content’s last frontier. Attendees will learn: - The most common mistakes marketing presenters make and, more importantly, how to correct for them - How and where speaking belongs in the marketing funnel - Simple tools for choosing the best topics, structuring your talk to sell, and capturing leads, as well as do’s and don’ts for delivery
Tamsen Webster is part idea whisperer, part change strategist, and part mapmaker for meaning. She combined 20 years in marketing with 13 years as a Weight Watchers leader into a simple structure for communicating about and creating lasting change. She's the Executive Producer of TEDxCambridge and the CEO and Founder of Strategic Speaking, a presentation strategy company.