How to maintain the brand that you have already established and be transparent and protective of your brand in a digital age.
Rakia Reynolds is the founder of Skai Blue Media, a multimedia public relations agency with an all-star roster of lifestyle, technology and fashion clients. Reynolds was named one of the 25 tastemakers on Dell’s “Inspire 100” list, a list of the most socially influential people in the country. As a leader in the public relations industry, Skai Blue Media provides business development, marketing, and message strategy to nonprofits, tech start-ups, and fashion designers, among other businesses. Reynolds’ path to entrepreneurship was led by many creative ventures including a role producing shows for MTV, TLC and Discovery Health networks, but ultimately she wanted to create a company that represented the future of public relations in the digital age. A self-described “octopus woman, wearing many hats,” Reynolds currently serves as the co- president of the Philadelphia chapter of Women in Film & Television, serves as a board advisor for Fashion Group International, and the National Association for Multi-Ethnicity in Communications. Reynolds has also been recognized as an implementer of great strategy by the Young Entrepreneur Council, and was presented the Power to the Community a