Change the color of the button and see 250% increase in conversion rates. We all know that is simply not true and unrealistic. Maybe a long time ago when websites were really difficult to use, solving simple issues like the location of a CTA could impact conversion tremendously. But the world has caught up and the question is, how do you conduct CRO now? How does CRO help not only with optimizing and improving usability, but with taking the site to the next level?
Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites. Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.