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Video Is The Most Effective Communication Tool You Have - And You're Misusing It

Caren Cioffi

There is a paradigm shift taking place today in communications. Just as radio and television transformed the 20th century, online video has emerged today as the world's most effective communication medium. Yet many companies are seriously underutilizing it, missing out on the potential it offers for marketing & sales. This presentation will focus on how video marketing transforms the customer journey, helping you unleash the full value of video.

About Caren Cioffi

As Executive Vice President and General Manager of Digital Marketing for Brightcove, Caren is focused on driving the strategy and execution for the digital marketing business unit. Since joining Brightcove in 2005, Caren has played an integral role in many aspects of the company and its growth, from product management to product marketing, international expansion, customer relations, sales and business development. Highlights include helping to define the product strategy and bringing to market Brightcove's industry-leading Video Marketing Suite, leading the strategy, launch and operations for an SMB-focused market offering, helping to establish Brightcove's operations in Japan, and leading the integration of Zencoder into Brightcove following its 2012 acquisition.

Caren is passionate about the power of video to drive reach, engagement and conversion across every screen and truly believes in the power of the Internet to make a meaningful impact on the lives of billions.

Prior to Brightcove, Caren held innovation-focused roles at Lycos, AltaVista and Raging Bull. She holds a B.S. in Finance from Ithaca College and an M.B.A. from Stanford University.

Pretty cool video, huh?

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