The words we use in our writing to describe ourselves and our businesses matter more than we commonly think. In this lighthearted and informative talk, you’ll learn ten simple techniques you can use right away to paint a more accurate and trustworthy picture of yourself and your brand, how to say what you mean and mean what you say, and how to strategically use freshly baked cookies in the furthering of your personal goals. All this and more.
Beth Dunn is the Product Editor-in-Chief at HubSpot, where she manages the HubSpot product microcopy, voice and tone, and customer communications. She's also the founder and editor of HubSpot's cherished Weekly Internal Newsletter, affectionately known to all as The WIN. Born and raised on Cape Cod, she studied geology and paleontology at Mount Holyoke College and Syracuse University, completed her MBA at Simmons College, and joined HubSpot in 2010 as an inbound marketing consultant.