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Understanding and Using Humor in Marketing

Greg Roth

About one-third of all ads globally use humor to convey their message. Despite bountiful research that humor increases connection and engagement, is not exclusive to huge budgets, and is used successfully in virtually any industry, many brands and organizations shy away from even considering the idea. So, how do you do it? What works and what doesn't? Is the risk worth it? This session breaks down humor archetypes and offers easy-to-understand frameworks to use effectively (and wisely).

About Greg Roth

Greg Roth is a message and experience consultant and speaker. He helps brands and presenters alike ditch the stale pitch and livens things up with more conversational and emotion-based marketing. For his humor cred, he has hosted a comedy show, been a comedy writer for a live talk show, written a Congressional speech that went viral, and maintains

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