David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He is a on the HubSpot Advisory Board and is author of ten books - three are international bestsellers - and is best known for "The New Rules of Marketing & PR", now in its 6th edition, which has been translated into 29 languages. He is co-founder and Partner in Signature Tones, a sonic branding studio, creating sonic logos and original music for use by organizations in their branding efforts.