Content marketing success today, seems defined as “you get what you pay for”. Even the best content needs a paid lift to catch readers & increase view frequency to improve engagement & conversion. The good news: there's a proven method. A 3-D mix of organic curation, creative production and promoted connections. Mix all three properly & get the ROI you demand from your content marketing investment
Carrie Kerpen is the co-founder and CEO of Likeable Media, a digital agency that was named Crain’s sixth Best Place to Work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for INC and Forbes. Carrie has been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC. She has keynoted conferences in London, Las Vegas, Mexico City, and New York, among others.