Facebook Messenger offers marketers unprecedented access to billions of daily users. Combine this with the power of chatbots to automatically engage with messenger users via artificial intelligence, and you have a spectacular new channel to connect, nurture, convert and up-sell customers. But how do you do all this work? This session does a deep dive into the nuts and bolts of building useful Facebook Messenger bots, exploring various use cases like chat blasting, lead nurturing, chat drip campaigns, appointment booking or customer service, and how to drive people into those messenger funnels, and how to ultimately profit from them.
Larry Kim is the CEO of MobileMonkey. He’s also the founder of WordStream, the world’s largest PPC marketing software company, managing a billion dollars of ad spend for over ten thousand customers worldwide, and employing approximately 300 people in Boston. Larry is a top contributor to Inc. Magazine, CNBC, and the #8 ranked author on Medium.com. He’s won top marketer of the year awards from Search Engine Land, the US Search Awards, and PPC Hero. Larry is a long time friend and partner of Hubspot.