How can you drive more traffic without spending more money on campaigns? This presentation will show you how content focusing on unbranded keywords can tap into different levels in the conversion funnel. Learn how to parse search intent and anticipate sequential queries that can lead to better brand awareness and more conversions, regardless of your marketing budget.
Susan Wiker is an Associate Director of SEO at Huge, a global experience agency based in Brooklyn. She has nearly a decade of SEO experience with a strong focus on creating content that speaks to both users and search engines. During her career she has worked with companies across a variety of industries including Fodor's, Verizon, and Google.