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The Retention Funnel: How to Retain, Upsell and Delight Your Customers

Rachel Sprung

Your job as a marketer isn’t over once a customer closes. In fact, it has just begun! In this session HubSpot’s Customer Demand Manager Rachel Sprung will talk about how to create a funnel for your customer base, what metrics you should be tracking, and how you can engage with them in a delightful way.

About Rachel Sprung

Rachel Sprung is a Customer Demand Manager at HubSpot. As the team manager, she is responsible for finding ways to sell new add-on products and generating upgrades from existing customers through segmentation and in-app communication. Part of this role includes data analysis through SQL and Salesforce. She often travels to speak at different HubSpot events about blogging and analytics.Previously she was a Product Marketing Manager working on HubSpot's Content Optimization System (COS), analytics, SEO, keywords, and the calendar. Before that she managed internal and external events, worked on media relations, and ran the speaker program at HubSpot.

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