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The Neuroscience of Decision Making

Carmen Simon

Regardless of your job title, impacting people’s decisions is a vital component of staying in business. When you get others to do what you want (e.g., read your content, like it, share it, buy your product, hire you, or promote you), you evolve. But how do you influence others’ decisions? Using neuroscience, this session provides a unique approach to decision-making. To get people to do what you want, you have to help them remember what you want. Influencing other people’s memory is the single, most important ingredient to decision-making and business success. Join this evidence-based session to discover how the brain decides, and learn how to stay on people’s minds long enough to spark action.

About Carmen Simon

Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?

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